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Projects

LGBTIQA+

LGBTIQA+
Inclusive Branding

Branding

Publication

Campaign

Social Media

Signage

I led the design of the State’s first LGBTIQA+ Inclusion Strategy, creating an 80-page report and digital assets for Cabinet presentation. My work focused on representing community values through inclusive visual identity and clear communication for a diverse audience.

The design concept uses a vibrant, layered visual language to represent the diverse intersections of the LGBTIQA+ community while maintaining a structured, professional government standard. By balancing bold inclusive imagery with clean typography, the identity creates an accessible and safe space for sharing stories of systemic change.

[Challenge] The challenge was integrating a hand-drawn cover by artist Tiger Bird with the project’s existing government style. I balanced these elements by creating a dynamic layout across three key concepts that maintain professional standards while prioritising the original artwork:

Introduction: Features free illustrations and organic lines, combined with bold arches and square motifs to establish a community-focused tone.

Strategy: Utilised bold, solid-colour infographics in rainbow shades for high-impact data visualisation.

Priority Areas: Integrated colour-coded arches with a structured layout to ensure the content met departmental standards.

The project concludes with impactful illustrations and strong contrast, providing a clear, memorable, and inclusive finish that resonates with the community.

To make the Action Plan more dynamic, I integrated the vibrant artwork into the document's structured tables and data. Using a bold, colour-coded system turned a standard government report into an engaging and inclusive visual experience.

I designed the posters to function effectively as a cohesive set or as standalone pieces. They feature bold purple tones and organic black lines to match the original artwork and reinforce the core message.

I featured a simple element from the artwork—the holding hands—to convey a stronger, more inclusive message. This made the design work well on a T-shirt and was a popular choice with the community.

Projects