Identity-driven
Brand & Packaging
Identity-driven
Brand & Packaging
Branding
Campaign
Marketing
Signage
I led the visual development for a strategic portfolio expansion, focusing on the launch of a new premium Club Cheddar. I translated the product’s signature "bold flavor" and "crumbly texture" into a cohesive visual identity, from large-scale exhibition to retail packaging.
I led the visual development for a strategic portfolio expansion, focusing on the launch of a new premium Club Cheddar. I translated the product’s signature "bold flavor" and "crumbly texture" into a cohesive visual identity, from large-scale exhibition to retail packaging.



After launching the initial site, we evolved the design language to scale the platform in order to:
Provide travel advisors with modern digital capabilities to build their personal brand and audience so they can earn income by selling experiences to travelers.
Provide travelers with an easy way to discover and build relationships with travel advisors.
After launching the initial site, we evolved the design language to scale the platform in order to:
Provide travel advisors with modern digital capabilities to build their personal brand and audience so they can earn income by selling experiences to travelers.
Provide travelers with an easy way to discover and build relationships with travel advisors.









The Nature team was quite busy getting their business off the ground but we kicked our partnership into high gear to get their new brand and website to market quickly and with quality. We landed on a brand that felt elegant, premium, and tech-forward for their well-traveled and digitally literate audience.
The Nature team was quite busy getting their business off the ground but we kicked our partnership into high gear to get their new brand and website to market quickly and with quality. We landed on a brand that felt elegant, premium, and tech-forward for their well-traveled and digitally literate audience.



The Nature team was quite busy getting their business off the ground but we kicked our partnership into high gear to get their new brand and website to market quickly and with quality. We landed on a brand that felt elegant, premium, and tech-forward for their well-traveled and digitally literate audience.
The Nature team was quite busy getting their business off the ground but we kicked our partnership into high gear to get their new brand and website to market quickly and with quality. We landed on a brand that felt elegant, premium, and tech-forward for their well-traveled and digitally literate audience.






Having worked with George previously when he was CEO of The Nature, we knew that The Nature would be an opportunity to create an elevated brand fueling a smart, operationally-savvy company.
Having worked with George previously when he was CEO of The Nature, we knew that The Nature would be an opportunity to create an elevated brand fueling a smart, operationally-savvy company.












Having worked with George previously when he was CEO of The Nature, we knew that The Nature would be an opportunity to create an elevated brand fueling a smart, operationally-savvy company.
Having worked with George previously when he was CEO of The Nature, we knew that The Nature would be an opportunity to create an elevated brand fueling a smart, operationally-savvy company.



Having worked with George previously when he was CEO of The Nature, we knew that The Nature would be an opportunity to create an elevated brand fueling a smart, operationally-savvy company.
Having worked with George previously when he was CEO of The Nature, we knew that The Nature would be an opportunity to create an elevated brand fueling a smart, operationally-savvy company.
Projects
Selected works
Explore more
Projects
Selected works
Explore more
Projects
Selected works
Explore more
Delivering the State’s first LGBTIQA+ strategy through inclusive visual identity
Branding
Publication
Campaign
Social Media
Signage
Delivering the State’s first LGBTIQA+ strategy through inclusive visual identity
Branding
Publication
Campaign
Social Media
Signage
Delivering the State’s first LGBTIQA+ strategy through inclusive visual identity
Branding
Publication
Campaign
Social Media
Signage
Creating high-impact campaign assets by simplifying complex objectives
Campaign
Marketing
Social Media
Signage
Creating high-impact campaign assets by simplifying complex objectives
Campaign
Marketing
Social Media
Signage
Creating high-impact campaign assets by simplifying complex objectives
Campaign
Marketing
Social Media
Signage
Producing engaging social content and motion graphics for digital platforms
Social Media
Marketing
Photo & Video
Animation
Producing engaging social content and motion graphics for digital platforms
Social Media
Marketing
Photo & Video
Animation
Producing engaging social content and motion graphics for digital platforms
Social Media
Marketing
Photo & Video
Animation
Contacts
Work with me
I take the time to understand your goals and translate them into clear, effective visual outcomes that actually work.
You can contact me at:
Hayley.Lee.Graphic@gmail.com
Based in
★ Perth, WA
24 Sandra Way, Rossmoyne WA 6148
0420 925 357
Contacts
Work with me
I take the time to understand your goals and translate them into clear, effective visual outcomes that actually work.
You can contact me at:
Hayley.Lee.Graphic@gmail.com
Based in
★ Perth, WA
24 Sandra Way, Rossmoyne WA 6148
0420 925 357
Contacts
Work with me
I take the time to understand your goals and translate them into clear, effective visual outcomes that actually work.
You can contact me at:
Hayley.Lee.Graphic@gmail.com
Based in
★ Perth, WA
24 Sandra Way, Rossmoyne WA 6148
0420 925 357
© 2018 / 2023 Pixsellz – Design Goodies Team
© 2018 / 2023 Pixsellz – Design Goodies Team
© 2018 / 2023 Pixsellz – Design Goodies Team





